Wednesday, 27 March 2013

Digital Camera World
Jessops stores: Peter Jones to re-open more than 30 high street shops
Mar 28th 2013, 00:01

Six Jessops stores will re-open their doors today in a move by new owner Peter Jones to revamp the British brand, it has been revealed. What’s more, up to 30 more Jessops stores will re-open throughout April at the rate of one a day.

Jessops stores to re-open

The move to re-launch the Jessops stores – the Jessops chain went into administration in January – will create up to 500 jobs, according to a statement from the company, which also forecasts sales of more than £80 million in Year 1.

If Jessops achieves this it can claim nearly 15% of the UK’s DSLR market, which would place the company in the top 3 among retailers.

The move to re-open key Jessops stores follows a £4m investment by Jones to renovate its flagship outlets in London’s Oxford Street and Birmingham.

However, all Jessops stores that are re-opening will feature improvements, according to the statement, which will include

  • Play Tables: Reconfigured stores to give an interactive experience where you can touch and feel the products, and try before you buy
  • The Jessops Academy: photography courses can be booked in every store, for all levels from amateur snappers to aspiring professionals
  • Collect@store: Greater integration with Jessops' online offering, including a collect@store option for customers
  • Expert assistance: The most highly-trained sales assistants in Europe, many specially trained with the camera manufacturers
  • Europe's Biggest range: Widest range of the world's leading imaging brands
  • Photo Printing: Offering a 25 minute express service as well as premium printing to canvas & posters within the hour

Jones wasn’t available to comment on the news at the time of writing. We will update this story as more information becomes available.

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Flat Light: how to bring your dull images back to life
Mar 27th 2013, 11:51

Is flat light killing your landscape photography? These great camera tips from a seasoned professional photographer will show you how to take control of flat light and use it to your advantage.

Flat Light: how to bring your dull images back to life

All images by Mark Hamblin

If you've heard a landscape picture described as 'flat', you may be wondering what that actually means. Well flat images are those that look rather lifeless and uninteresting, not because of the content, but because they lack contrast, depth, detail and colour. And this is often down to flat light.

Flat light is light that is diffused, such as on an overcast day, or is illuminating the scene from the same angle as the picture is being taken – when the sun is high behind the camera, for example – will produce landscapes that lack interest.

No one wants to take dull landscape pictures, so here's how to ensure you achieve scenic success.

How to use flat light to your advantage

How to use flat light to your advantage: step 1

Avoid grey skies
For some subjects such as waterfalls, overcast light from a grey sky is exactly what you need, but for big landscape vistas it's a curse. As a rule, if the sky looks insipid and lacks any interest then so will your landscape images, so shoot something else instead and return on another day.

 

How to use flat light to your advantage: step 2

Try side-lighting your landscapes
You need shadows to add character to your landscapes and to bring out shape and form. If the sun is behind you, shadows will be minimal and hidden. Instead, orientate the camera so the landscape is lit by sunlight coming in from either side of the frame.

 

How to use flat light to your advantage: step 3

Shoot when the sun is low
The periods early and late in the day are often referred to as the golden hours for landscape photography, and for good reason. Not only is the light much warmer at these times, but the sun is also at a low indirect angle, which creates long shadows and adds depth, vibrancy and interest.

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